Welcome to Car Talk. This is not talking about cars. This is talking inside of a car. Today’s topic is about embracing or fighting the future. And what I mean by that is no matter what we do, no matter what we say, no matter what we like or don’t like, the world’s going to continue to evolve. Things that used to be normal will not be normal anymore. Things that used to seem crazy will become normal. You look at things, online dating, social media, Snapchat, all these things are augmented reality, virtual reality. These things are coming, these things are here, and they’re gonna continue to be here. So we have all these things, driverless cars, one of my favorites, where the world is moving towards. Driverless cars technology is mostly there, but the world is moving towards these things or is already at some of these things. You can either embrace that change and harness it, and roll with it for yourself and your business’s future, or you can fight it and wanna go back to a different time.
Now the thing about wanting to go back to a different time, they’ll get romantic, reminiscent, nostalgic, all these things, they’re not bad if you’re watching a Christmas movie. But the reality is is that the world’s gonna move no matter what, and if you wanna look back on a time, that’s fine, but all that’s gonna do is make you sad. It’s not gonna allow you to really harness, not gonna allow you to embrace, to utilize the current technologies and current things for your benefit. For example, I get a lot of my earbud customers through Facebook targeting of ads. Right or wrong, Facebook Ads is a really, really good marketplace.
Everybody’s on it. Right or wrong, everybody’s on it. It has the eyeballs, it has the attention, and it has incredibly clean, nice data, which allows me to target exactly who you wanna show things to. If you wanna target principals in the Illinois area that are to years old, you can do that. Not that many ad products allow that, as an example. Smartphones, the other day my wife and I were furniture shopping for the next house, and a gentleman there had said, oh I hate cellphones, I wish they were gone.
That’s really, that’s great, and he’s entitled to his opinion. But that means he’s gonna wish they were gone for the rest of his life, or change and adapt and realize this is what’s happening, you might as well get used to it. It reminds me of an old phrase, older than me I think. What is it, you can either … If you can’t beat ’em, join ’em, kinda thing. If you don’t like cellphones, that’s okay, but you’re not gonna beat it. You’re not gonna beat it. The ball’s moving too far, the momentum in that direction. So you can either join it or fight it, and which one’s gonna allow you to be happier, to make more money, to get a better job, to gain more customers for your business? All of those things are accomplished by embracing the future, and not fighting the future. Car Talk, Tyler Douthitt.